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Appleton, WI


2520 West Wisconsin Ave.
Appleton, WI 54914
Phone: (920) 733-6464
Fax: (920) 733-1610
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Store Hours:
Mon, Thurs, Fri 10:00 AM - 8:00 PM
Tues, Wed 10:00 AM - 6:00 PM
Saturday 10:00 AM - 5:00 PM


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Testimonial



Read more customer testimonials in Our Testimonials.

Flat Panel Televisions
Selecting the Best Television for you

In terms of value, nothing in over 30 years of consumer electronics has dropped so much in price, and added so many features, in such a short time. The value in today's flat panel TVs is absolutely amazing. Just nine years ago, the first 50" flat panel Suess Electronics sold was $20,000 and at the same time, a 20" LCD was $5500! Looking at the current lineup of flat panel televisions, the pricing is much more attractive, and the choices are overwhelming.

Deciding which television is right for you involves many factors. First of all, you should consider how much time you will spend in front of the TV you choose. If it's your main TV, you'll probably spend much of your leisure time for the next several years viewing it. Think about the amount of use you will derive from it when you calculate your budget. Compare your television expense and use to how much you spend on other things vs. the time you spend using or enjoying them.

The world of flat panel televisions is divided into what many industry insiders call tiers.

Tier One vendors have a significant investment in their United States operation and are staffed to fully support the products they sell in the US. Tier One consists of familiar brands like Mitsubishi, Panasonic, Samsung, Sony, Sharp, LG, etc.

Tier Two is made of recognizable US companies that are just putting their brand names on generic flat panels. Examples of Tier Two are Polaroid, Westinghouse, etc.

Tier Three are brands that are sold at a variety of outlets, but have no real support system set up in the United States. If a tier three television fails after 90 days there is typically no system in place to fix them, you have to buy a new one.

Suess Electronics provides a full service department and chooses to sell only Tier One brands. This is critical unless you plan on throwing your flat panel in a landfill when it breaks and buying another one. Tier two and tier three flat panels seem to have a much higher failure rate than inexpensive CRT (tube based) televisions did. If a tier one flat panel has a failure, the manufacturer will supply Suess Electronics the parts needed to fix it. These tier one televisions typically carry at least a one year manufacturer warranty, whereas tier three sets typically provide a 90 day warranty.

The best way to evaluate a flat panel TV picture is to watch something with lots of motion. Bad sets will have lots of artifacts in the picture that make it look like it's tearing apart. Better sets will have much less “artifact”. Most upper end sets from Tier One brands do a great job with motion and picture quality overall. In our showroom we have the top sets from Sony, Mitsubishi, Samsung, and LG displayed so you can make a comparison.

Another great way to compare brands is to look at a non-HD signal. For most of us, we will be viewing these for quite a few more years through either cable or satellite. In my opinion, I would rather watch non-HD on a tube TV than just about all of the Tier Two and Tier Three flat panel sets. On commodity priced flat panels, the non-HD picture looks terrible.

The final thing to bear in mind is the sound. In the days before flat panels, with conventional TVs there was enough depth and size in the cabinet to allow for speakers that were adequate. Today's flat panels just don't have any room for speakers. It's a pretty big problem when you have a great picture but can't understand the dialogue of the show or movie you're watching. We get people frequently telling us that they bought a new TV from a big box store, but got it home and hated the sound. Suess Electronics has lots of choices to help you with TV audio and home theater sound.

A big new TV is just the beginning of the things you will need for the full home theater experience. While it seems to be the first thing most people look for, the new big TV is really the first piece of the puzzle. You'll need an expert to help you with surround sound processing, a speaker package that works well in your environment, the right cables, the proper surge protection, and the all-important remote control system (your interface to the complete experience). We also offer complete installation services to help you get all of the new gear professionally installed.

A great picture with great sound will be a lot of fun for you and your family. Our staff lives and breathes this stuff, so feel free to come in and have fun getting some education. Take the time to do your research and consider that a few extra dollars spent will often buy you a lot more pleasure over the long run!